Sereen Thottan- Digital Marketing Expert

I provide strategic consulting in digital marketing and AI-driven SEO — helping brands strengthen visibility, attract qualified leads, and accelerate sustainable growth through smart, measurable execution.

  • Discover effective dental SEO strategies tailored for Melbourne clinic owners. Enhance your online presence, attract more patients, and stay ahead in 2025’s competitive landscape.

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  • 🚀 In today’s hyper-connected world, your social media presence can be the secret weapon powering your SEO success. By aligning your content strategy across both platforms, you unlock new opportunities for brand visibility, link building, and user engagement—all of which Google loves. In my latest blog post, I break down actionable ways to make Social…

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  • As a digital marketing consultant and coach, I’ve seen firsthand how powerful psychological triggers can be in driving consumer behavior. One of the most effective tools in a marketer’s arsenal is FOMO, or the Fear of Missing Out. In today’s fast-paced world, consumers are more aware than ever of the opportunities and deals they might

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  • IKEA’s 2024 marketing strategy emphasizes digital transformation, sustainability, and global expansion. Catering to diverse consumers, including young professionals and families, IKEA utilizes various marketing channels, integrating AI, AR, and personalized approaches. Their commitment to eco-friendly practices positions them as industry leaders while they adapt to new markets, notably in Asia.

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  • I’ve seen firsthand how effective long-tail keywords can be in driving organic traffic, improving search rankings, and attracting highly targeted audiences. While many entrepreneurs focus on high-volume, competitive keywords, they often overlook the immense value of long-tail keywords. In this comprehensive guide, I’ll walk you through what long-tail keywords are, how to find them, and

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  • The article emphasizes the significance of local SEO keyword research for businesses seeking online visibility. It outlines a step-by-step guide to identifying local keywords, incorporating them into content, and optimizing Google My Business. Despite challenges from larger brands, small businesses can succeed by focusing on relevant, high-quality content tailored to local audiences.

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  • As a digital marketing consultant and coach, I’ve worked with countless entrepreneurs to help them harness the power of social media to grow their businesses. Instagram, in particular, has become a dominant platform for building brand awareness, engaging with audiences, and driving sales. However, many entrepreneurs overlook one critical aspect of Instagram success: SEO. By

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  • As a digital marketing consultant and coach, I’ve had the privilege of guiding numerous individuals who are looking to restart their careers after a break. Whether it’s due to personal commitments, a sabbatical, or any other reason, stepping back into the workforce can be challenging. However, in 2024, digital marketing offers a unique opportunity for

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  • As a digital marketing consultant and coach, I’ve had the pleasure of guiding countless entrepreneurs on their journey to becoming successful DIGIPRENEURS. One of the most critical aspects of digital marketing that often gets overlooked is Local SEO. In today’s increasingly competitive online environment, understanding and mastering Local SEO is essential for any business that

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  • As a digital marketing consultant and coach, I’ve spent years helping entrepreneurs transform into successful DIGIPRENEURS. The one tool that consistently delivers results, no matter the industry or market, is Search Engine Optimization (SEO). Whether you’re launching a startup, scaling a business, or simply trying to gain more online visibility, understanding the benefits of SEO

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  • In a world where fast fashion dominates, Zudio, a relatively new player, has managed to carve out a significant niche. As a subsidiary of the Tata Group, Zudio has been making waves with its affordable and trendy offerings, becoming a go-to destination for budget-conscious fashion enthusiasts. However, Zudio’s success isn’t just about its products; it’s

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  • The digital landscape has shifted once again with Google’s March 2024 Core Update. 🔄 Google’s March 2024 Core Update has rolled out, making waves across the digital landscape. As webmasters scramble to understand the impact, here are the essential points you need to know to navigate these changes successfully. Understanding the #CoreAlgorithmImpact is crucial for

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