Sereen Thottan- Digital Marketing Expert

I provide strategic consulting in digital marketing and AI-driven SEO — helping brands strengthen visibility, attract qualified leads, and accelerate sustainable growth through smart, measurable execution.

  • Discover effective dental SEO strategies tailored for Melbourne clinic owners. Enhance your online presence, attract more patients, and stay ahead in 2025’s competitive landscape.

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  • 🚀 In today’s hyper-connected world, your social media presence can be the secret weapon powering your SEO success. By aligning your content strategy across both platforms, you unlock new opportunities for brand visibility, link building, and user engagement—all of which Google loves. In my latest blog post, I break down actionable ways to make Social…

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  • As a dentist in Melbourne, you understand the importance of having a solid marketing strategy in place to attract new patients and grow your practice. With so many dental clinics in Melbourne, it can be challenging to stand out from the crowd and establish your practice as a leader in the industry. In this article,

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  • The healthcare industry is undergoing a significant transformation, driven by technological advancements, changing patient behaviors, and evolving market trends. As a result, healthcare marketing is also undergoing a significant shift, with a growing emphasis on digital marketing strategies. In this article, we’ll explore the future of healthcare marketing, including the latest trends and predictions. We’ll

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  • Travel SEO is crucial for enhancing the online visibility of travel-related websites. By optimizing content, conducting keyword research, and improving site performance, businesses can attract organic traffic and boost conversion rates. This strategy helps build brand authority, ensuring travelers find your services before competitors, driving sales growth in the competitive travel market.

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  • In today’s highly competitive e-commerce landscape, organic traffic is the holy grail. Every website owner dreams of making it to page #1 on Google, but the truth is, it takes a solid strategy to get there. This blog post is all about how I, Sereen Thottan, a digital marketing consultant with 15+ years of experience,

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  • The wedding season beginning November 12, 2024, is expected to see 4.8 million couples marrying, generating Rs 5.9 trillion. Social media advertising is crucial, offering targeted reach, visual storytelling, influencer partnerships, and measurable ROI. Effective strategies include using relevant hashtags, engaging content, and retargeting, enhancing opportunities for matrimony websites.

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  • A Melbourne dental clinic aimed to excel in a competitive market by ranking highly for keywords like “Dentist Melbourne” and “Affordable Dentist Melbourne.” Through strategic SEO, local optimization, and content marketing, they achieved an 81% increase in online bookings and secured Page 1 rankings for key terms. Challenges included competition and the need for local…

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  • In today’s hyper-connected digital landscape, content marketing has become one of the most effective strategies for businesses to build authority and connect with their audience. But for many content creators, marketers, and even business owners, there’s often a lingering fear when it comes to producing thought leadership content. You might ask yourself: If these thoughts

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  • The article emphasizes the importance of staying ahead in SEO through advanced strategies refined over 15 years of digital marketing experience. Insights from 107 professionals reveal that successful SEO hinges on user experience, content clustering, sophisticated on-page optimization, quality backlinks, technical SEO, and prioritizing E-A-T (Expertise, Authority, Trustworthiness). Additionally, voice search optimization and data analytics…

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  • In 2024, optimizing images with alt text is increasingly essential for SEO and accessibility. Alt text describes images for visually impaired users and helps search engines understand content, improving site visibility. Best practices include being concise, descriptive, and including relevant keywords naturally. Avoid keyword stuffing and ensure every image has alt text, particularly those conveying…

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  • This guide emphasizes the importance of personal branding on LinkedIn in 2024, with 875 million members and numerous potential job opportunities. It provides actionable steps to optimize profiles, create engaging content, utilize LinkedIn features, and leverage tools like ChatGPT and Canva to enhance visibility. A strong personal brand is essential for career growth.

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